Fractional Director of Marketing Services

A marketing agency is often hired to handle a specific channel or deliverable, such as social media, email campaigns, paid advertising, or website design. A Fractional Director of Marketing looks at the bigger picture.

Angela works as an extension of your leadership team, helping set priorities, connect your brand strategy to day-to-day marketing, and guide the people doing the work. That may include your internal team, outside agencies, freelancers, or Fresh Take Creative. The goal is to make sure your marketing is coordinated, purposeful, and tied to the business goals that matter most.

Fractional Director of Marketing support can include brand positioning and messaging, annual and quarterly marketing planning, campaign strategy, email marketing, social media, content planning, website direction, public relations, paid advertising, customer experience, and performance review.

The exact scope depends on your business and where you need the most support. Some clients need help clarifying their brand and building a plan; others need ongoing leadership to keep internal staff, outside agencies, freelancers, and marketing priorities aligned.

For paid advertising and PR, Angela provides the strategic direction, messaging, campaign planning, partner coordination, and performance oversight needed to ensure those efforts support the larger marketing plan.

A full-time marketing director may make more sense when your business has enough ongoing marketing work, team management needs, and budget to support a senior, in-house leadership role every day.

Fractional support is a strong fit when you need experienced strategic direction, but do not yet need or want the cost and commitment of a full-time senior hire. In addition to salary, a full-time marketing director typically comes with benefits, payroll costs, onboarding time, and the need to keep that person fully utilized.

A Fractional Director of Marketing gives you access to senior-level strategy and leadership at a level that fits your current needs. It can also be a useful bridge while you build your internal team, prepare for a larger marketing investment, or determine what kind of full-time role your business truly needs.

The cadence is built around your business, your team, and the level of support you need. Most clients meet with Angela regularly for strategy, planning, and decision-making, with ongoing communication between meetings to keep priorities and projects moving.

At the beginning of an engagement, we will establish a working rhythm that makes sense for your team. This may include weekly or biweekly check-ins, monthly planning sessions, quarterly strategy reviews, and coordination with internal staff or outside partners as needed.

This is often a good fit for established businesses that have outgrown handling marketing one task at a time.

You may have a marketing coordinator, social media manager, office manager, or sales team handling different parts of marketing, but no one is stepping back to set the overall direction. You may be working with an agency or freelancer but need someone on your side to guide the work, ask the right questions, and make sure it supports your business goals.

It can also be a strong fit when your business is entering a new stage. You may be launching a new product, expanding into a new market, preparing for a leadership transition, refreshing your brand, or simply ready to stop making marketing decisions one urgent request at a time.

For wineries, hospitality businesses, family-owned companies, and purpose-driven consumer brands, marketing often needs to support both immediate revenue goals and long-term customer loyalty. A Fractional Director of Marketing helps balance both.

Fractional Director of Marketing retainers begin at $4,500 per month. Investment varies based on the level of strategic support, meeting cadence, team and partner coordination, and scope of work needed.

Because this work is tailored to each business, the first step is a conversation about your goals, existing marketing resources, and where senior-level guidance can create the most value.