Fractional Director of Marketing Services
Fresh Take Creative provides fractional marketing director services for growing businesses that need experienced marketing leadership without hiring a full-time director.
As your Fractional Director of Marketing, Angela Gargano works as an extension of your team to set priorities, build a practical marketing plan, and lead the work needed to move it forward. This is a strong fit for businesses that have outgrown reactive, day-to-day marketing but are not ready for a full-time senior hire.
Angela provides strategic direction across brand positioning, messaging, content marketing, email marketing, social media, cross-channel campaigns, website strategy, and marketing performance. She can guide internal team members and outside partners, keep projects on track, and make sure your marketing efforts support clear business goals.
The result is a more focused marketing function, a stronger and more consistent brand presence, and a plan your team can actually carry out.
Reach out to angela@freshtakecreative.com to learn more.
Marketing Leadership From Someone Who Has Built Businesses, Too
Angela brings the perspective of an entrepreneur, not just a marketer.
She grew up working in her family’s fine-dining restaurant, built and sold her own wellness business, and has spent more than two decades working across wine, hospitality, food, beauty, and purpose-driven consumer brands.
That firsthand experience shapes the way she works. She understands the pressure of making decisions with limited time and resources, the importance of a strong customer experience, and the need for marketing to support real business goals.
As your Fractional Director of Marketing, Angela brings practical guidance, clear priorities, and experienced leadership to help your business move forward with confidence.
Frequently Asked Questions
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A marketing agency is often hired to handle a specific channel or deliverable, such as social media, email campaigns, paid advertising, or website design. A Fractional Director of Marketing looks at the bigger picture.
Angela works as an extension of your leadership team, helping set priorities, connect your brand strategy to day-to-day marketing, and guide the people doing the work. That may include your internal team, outside agencies, freelancers, or Fresh Take Creative. The goal is to make sure your marketing is coordinated, purposeful, and tied to the business goals that matter most.
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Fractional Director of Marketing support can include brand positioning and messaging, annual and quarterly marketing planning, campaign strategy, email marketing, social media, content planning, website direction, public relations, paid advertising, customer experience, and performance review.
The exact scope depends on your business and where you need the most support. Some clients need help clarifying their brand and building a plan; others need ongoing leadership to keep internal staff, outside agencies, freelancers, and marketing priorities aligned.
For paid advertising and PR, Angela provides the strategic direction, messaging, campaign planning, partner coordination, and performance oversight needed to ensure those efforts support the larger marketing plan.
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The cadence is built around your business, your team, and the level of support you need. Most clients meet with Angela regularly for strategy, planning, and decision-making, with ongoing communication between meetings to keep priorities and projects moving.
At the beginning of an engagement, we will establish a working rhythm that makes sense for your team. This may include weekly or biweekly check-ins, monthly planning sessions, quarterly strategy reviews, and coordination with internal staff or outside partners as needed.
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A full-time marketing director may make more sense when your business has enough ongoing marketing work, team management needs, and budget to support a senior, in-house leadership role every day.
Fractional support is a strong fit when you need experienced strategic direction, but do not yet need or want the cost and commitment of a full-time senior hire. In addition to salary, a full-time marketing director typically comes with benefits, payroll costs, onboarding time, and the need to keep that person fully utilized.
A Fractional Director of Marketing gives you access to senior-level strategy and leadership at a level that fits your current needs. It can also be a useful bridge while you build your internal team, prepare for a larger marketing investment, or determine what kind of full-time role your business truly needs.