The ROI of Marketing: Our Results
Case Study #1
A Neglected Instagram Account Turns Into a High-Engagement Asset
A small B2C brand with 5,000 Instagram followers was struggling to maintain visibility due to inconsistent posting, a focus on following trends that weren’t relevant to their brand and no long-term content direction. They asked us to take over the account and implement a clear, sustainable social strategy. We introduced consistent posting with two eye-catching feed posts per week, a focus on authentic storytelling, more video content and 2–3 hours per week dedicated to engagement and community-building.
Within just three months, the account saw a 46% increase in engagement, with stronger reach, more saves and shares, and a noticeable lift in in-person visitor traffic location. What had once been an afterthought became a reliable, brand-building channel.
Case Study #2
A Holiday Email Campaign That Paid for Itself — Three Times Over
A boutique Oregon winery came to us with a list of roughly 6,000 subscribers and a long-standing habit of sending longer and less frequent emails. They were seeing less than 3% e-commerce sales and no ROI on the emails they were sending. To maximize the holiday season, we recommended shifting to a strategic six-email campaign, beginning with a two-part shipping-discount offer designed to re-engage their list and drive quick conversions.
We switched from longer infrequent emails to shorter emails that gave a clearer call to action. The results were immediate. Those first two emails alone generated revenue equal to three times the investment they made in the entire holiday campaign project. With a refreshed strategy, thoughtful segmentation, and clear calls to action, the winery was poised to step into the most profitable holiday season they’d ever seen (before the full campaign had even finished sending).
Case Study #3
A Strategic 48-Hour Cyber Monday Sale That Unlocked $15K in Revenue
A mid-priced Oregon winery was facing growing pressure around inventory and cash flow heading into the holiday season. Rather than relying on heavy discounting, which risked devaluing the brand,we recommended a tightly framed 48-hour Cyber Monday sale positioned as a thank-you gift to loyal customers (and the sole discount of the year)
The campaign included a coordinated approach with email, social and the website working together to reach clients. The result was powerful. In just 48 hours, the winery generated over $15,000 in revenue, with more than 90% coming directly from e-commerce.
Thoughtful framing protected the brand’s premium image, while strategic timing and clear messaging delivered a meaningful boost in sales, market share and customer goodwill.
What our clients are saying…
“Our firm worked with Angela through a company rebranding launch, name change, and new website development. Serving as a liaison to a public relations firm, website development firm, and our team, she worked tirelessly to keep us all on the same page and moving forward. Her marketing savvy in creating a strong social media presence through brilliant copywriting, photo selection and ideal post management was invaluable in positioning our firm exactly as we had hoped. I would highly recommend Angela to my other clients who are in need of marketing expertise.”
— Meghan, Business Manager of Studio Good Architectsc.”
“Angela and her team at Fresh Take Creative are amazing! I needed a team to enhance my email marketing campaigns, and they surpassed all my expectations. They perfectly captured my voice, brand, and values to engage my customers, fostering more interaction and connection with an audience ideal for my business growth. Thank you, Angela and Fresh Take Creative, for your professionalism, expertise, and outstanding marketing skills. Partnering with you was a stroke of genius.”
— Renee, Owner of Renee Lara Stylec.”
