What Does a Fractional Director of Marketing Do? (And Why AI Search Just Raised the Stakes)
The way people find your business just changed. Someone searching for "best day spa near me" might be talking to ChatGPT instead of Google. As a Fractional Director of Marketing, I help growing businesses build senior-level marketing leadership, including a plan for staying visible in AI search, without the cost of a full-time hire.
What (Exactly) Is a Brand? It’s More Than a Logo.
A brand is more than a logo, colors, or a website. It is the impression people have of your business and the foundation for how you communicate, market, and grow. Learn why defining your brand first can save time, money, and unnecessary rework later.