The way people find your business just changed. Someone searching for "best day spa near me" might be talking to ChatGPT instead of Google. As a Fractional Director of Marketing, I help growing businesses build senior-level marketing leadership, including a plan for staying visible in AI search, without the cost of a full-time hire.

A brand is more than a logo, colors, or a website. It is the impression people have of your business and the foundation for how you communicate, market, and grow. Learn why defining your brand first can save time, money, and unnecessary rework later.

There's no shortage of places to spend your marketing budget, but not every investment pays off in the same order. Here are the five I'd prioritize first, whether you're just getting started or ready to scale up.

Your customers know what every photo means. A stranger doesn't. Here's a five-minute exercise to see what your Instagram actually tells someone who has no idea who you are.

Does your winery have a marketing plan, or just a lot going on? Learn how clear priorities, connected customer touchpoints, and the right level of marketing leadership can help your team move beyond last-minute scrambling.